All posts by Shaju

Sharon is the owner of Shaju, a holistic, socially conscious and environmentally friendly beauty brand that uses unrefined shea butter and all natural ingredients to create exquisite skin and hair products.

How to Revamp your Natural Hair Care Regimen for the Summer

Natural Hair Care Regimen
Summer has just started and you know what that means, especially for your natural hair care regimen. It’s time to put away the boots and bulky winter clothes for many of you in the eastern regions, it was quite an extended winter. Time to put on light and airy pieces that flow with the wind. Not only should you revamp your wardrobe for the seasons, your natural hair care regimen also needs to be .

Healthy Hair versus Length: Reframing the Obsession with Hair Length

Healthy Hair Versus Length
Most naturals have made the transition because they want to achieve healthy hair, in the first place chemical-free. But with the emergence of the natural hair movement, there is the question of growing natural hair envy.  With a growing popularity of natural hair, tips, tricks, and some downright questionable practices leave us wondering at what lengths (pun intended) some of us are willing to go in order to get longer hair. Are you more .

How to Shorten Your Natural Hair Care Routine

Shorten natural hair care routine
At Shaju, we always have the working professionals, life enthusiasts, and all around busy person in mind. Most of us live in a fast-paced world where time is extremely valuable. Many of you are constantly on the go. Well frankly, life is short and there is so much to discover and people to connect with in this world. No one wants to spend countless hours on end caring for their hair when there are .

What defines a woman’s beauty?

Woman's beauty
Since the existence of human beings, women have often been the more beauty conscious gender. Most women to an extent, follow various fashion trends, tips and ways of enhancing their external/physical beauty to make a statement, show off their personality, and attract others. There are different perceptions of human beauty according to personal preferences, and these are varied across different people. For instance, some people identify women as beautiful who have a fair complexion .

Hair Edges on Fleek

Hair Edges on Fleek
A lot of women love having smooth, sleek hair edges because it gives any hairstyle that clean, polished look. However, too much attention to your hairline can result in a weak, thinning, or bald hairline. There is nothing wrong with wanting to give your hair that ‘put-together’ look by taming your hair edges. Unfortunately, doing so on a daily basis can be disadvantageous to retaining hair length. Your hairline, including the nape, is far .

Learning to love your natural hair

Learning to love your natural hair
For some naturals, whether they transitioned slowly or went the “big chop” route, embracing their natural hair texture may not have been an easy process. Not every natural immediately falls in love with their unique texture and that’s okay. It is an emotional, psychological, and physical process. The natural hair journey is different for everyone. There are no rules. There are no time restraints on when and how you embrace your curls. You should .

Winter Natural Hair Care Tips

Winter Natural Hair Care tips
The winter season can be difficult for natural hair care and really take a toll on your hair. The cold, bitter air lacks humidity and unlike the warmer summer months, it can be drying to your natural strands. You may struggle with your natural hair to maintain moisture and keep it healthy. Without the proper care, your hair can become dry, brittle and damaged and eventually lead to split ends, breakage and thinning hair. .

Essential Oils Basics and Benefits

Essential Oils Basics and Benefits
Essential oils are natural aromatic compounds from different parts of plants; flowers, roots, seeds, bark or stems. In this article, we will cover essential oils basics and their benefits for your overall health. Reconnecting with mother nature through essential oils The rapid advances in the medical and pharmaceutical industries have made us forget about the beauty of organic remedies from mother nature. Some health conditions are not medically treatable. Similarly, the same idea applies to beauty .

The Complete Guide: Shea Butter

Shea Butter: The Complete Guide
What is Shea Butter Shea butter is an ivory-colored or off-white herbal fat extracted from the nut of the African shea tree, sometimes called the karite tree, which comes from French and means the tree of life. Shea tree is twenty meters high and  it can take more than fifteen years for it to grow its first edible nuts. The tree is very rich in nutrients which allow it to survive for several hundred years .