All posts by Shaju

Sharon is the owner of Shaju, a holistic, socially conscious and environmentally friendly beauty brand that uses unrefined shea butter and all natural ingredients to create exquisite skin and hair products.

A to Z of Natural Skincare: C

C is for Coconut It has taken long to finish this post on coconut oil, not for lack of motivation, but because completing the research led me down a rabbit hole. Coconut is an amazing fruit and very versatile. The only limit to what you can use this fruit for is your imagination. Coconut History & Benefits The coconut is the fruit of the palm Cocos nucifera  and you can find it all over the world. .

How to Revamp your Natural Hair Care Regimen for the Summer

Natural Hair Care Regimen
Summer has just started and you know what that means, especially for your natural hair care regimen. It’s time to put away the boots and bulky winter clothes for many of you in the eastern regions, it was quite an extended winter. Time to put on light and airy pieces that flow with the wind. Not only should you revamp your wardrobe for the seasons, your natural hair care regimen also needs to be .

Healthy Hair versus Length: Reframing the Obsession with Hair Length

Healthy Hair Versus Length
Most naturals have made the transition because they want to achieve healthy hair, in the first place chemical-free. But with the emergence of the natural hair movement, there is the question of growing natural hair envy.  With a growing popularity of natural hair, tips, tricks, and some downright questionable practices leave us wondering at what lengths (pun intended) some of us are willing to go in order to get longer hair. Are you more .

How to Shorten Your Natural Hair Care Routine

Shorten natural hair care routine
At Shaju, we always have the working professionals, life enthusiasts, and all around busy person in mind. Most of us live in a fast-paced world where time is extremely valuable. Many of you are constantly on the go. Well frankly, life is short and there is so much to discover and people to connect with in this world. No one wants to spend countless hours on end caring for their hair when there are .

What defines a woman’s beauty?

Woman's beauty
Since the existence of human beings, women have often been the more beauty conscious gender. Most women to an extent, follow various fashion trends, tips and ways of enhancing their external/physical beauty to make a statement, show off their personality, and attract others. There are different perceptions of human beauty according to personal preferences, and these are varied across different people. For instance, some people identify women as beautiful who have a fair complexion .

Hair Edges on Fleek

Hair Edges on Fleek
A lot of women love having smooth, sleek hair edges because it gives any hairstyle that clean, polished look. However, too much attention to your hairline can result in a weak, thinning, or bald hairline. There is nothing wrong with wanting to give your hair that ‘put-together’ look by taming your hair edges. Unfortunately, doing so on a daily basis can be disadvantageous to retaining hair length. Your hairline, including the nape, is far .

Learning to love your natural hair

Learning to love your natural hair
For some naturals, whether they transitioned slowly or went the “big chop” route, embracing their natural hair texture may not have been an easy process. Not every natural immediately falls in love with their unique texture and that’s okay. It is an emotional, psychological, and physical process. The natural hair journey is different for everyone. There are no rules. There are no time restraints on when and how you embrace your curls. You should .